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The keys that activate the virtuous circle of the franchise

The keys that activate the virtuous circle of the franchise

Published in Emprendedores , 11 - September , 2019 abogados franquicias Overview franchises

The crush between the teacher and the franchisee that guarantees a lasting relationship, financial capacity and ability to attract and retain customers are some of the keys that experts explained in the third annual meeting of the Entrepreneurs Magazine with the world of franchising.

The presence of approximately 200 attendees at the third edition of the day of discussion and networking Emprendedores en Franquicia encouraged Alejandro Vesga, director of the Entrepreneurs Magazine, to talk about a “therapy to the beast” where to share their projects with the protagonists of the sector , their concerns, the problems and the keys to achieve success in a model of entrepreneurship booming and increasingly mature and dynamic.
The data provided by Luisa Masuet, president of the Spanish Association of Franchisors (AEF), served to support this reality in our country. “With sustainable growth in recent years, we can say that franchising is a booming business model. The figures at the end of 2018 were a joint turnover of 27.7 billion euros, with 7,700 stores open in Spain and 1,376 stores. The numbers speak for themselves. And most importantly, a segment that employs 300,000 people and that nothing suggests that it will not continue to be so in the future. ”
With these tests of sector robustness, Masuet welcomed all attendees to the third edition of Entrepreneurs in franchise, the annual meeting organized by the Magazine with the main representatives of the sector and that this year was sponsored by Cajamar Cooperative Group, Dihme Group, Carmila Spain and Eroski Group.
The event, held yesterday September 10 at the Lázaro Galdiano Museum in Madrid, was structured in four discussion tables throughout one morning. Three of them addressed different themes common to the world of franchising, reserving the fourth to the in-depth analysis of the Hospitality and Catering sector.

Las claves que activan el círculo virtuoso de la franquicia

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