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Eroski 52 franchise opens in half year

Eroski 52 franchise opens in half year

Published in Cinco Días , 24 - July , 2015 abogados franquicias Overview franchises

The company Eroski opened 52 new franchised stores so far this year. It is expected to end 2015 with 100 new Eroski spread throughout the Spanish geography.

The Eroski Group opened 52 new franchised supermarkets in the first six months of 2015. The company has invested over 11 million euros with the opening of these 52 establishments.

Baleares, leader of new openings Eroski

Eroski has increased its presence with the opening of 52 franchised outlets this year, which has generated 350 jobs. Mainly, the new Eroski have spread Balearic especially, with 12 new, which is the leading supermarket chain in addition to Andalusia (11) Catalonia (10), Basque Country (9), Madrid (3), Florida (2) Castilla La Mancha (2), Aragon (1) Cantabria (1) and La Rioja (1).

100 more stores in 2015

The company expects to continue this expansion and is scheduled to end this year with 100 new franchised outlets, including strengthening Madrid, Extremadura and Levante. This line corresponds growth and expansion, as pointed out by franchise director Eroski, Enrique Martinez, the development strategy this year, which aim populations with more than 1,500 inhabitants to provide more than 3,000 different products.

Training and advice: successful franchise model

The franchise network of Eroski receives about 500 applications a month who are offered a comprehensive model of franchise, with the city and Eroski Eroski and Caprabo (in Catalonia) teach. When an investor decides to open a franchise establishment of Eroski, the responsible party is very concerned to advise the franchisee both phases of study and project definition and launch of new stores, and in the monitoring of activity in supermarkets franchisees already consolidated, he said Martinez stressed.

A franchisee must receive good training to get to know the philosophy of the company, as well as the main objectives. Cases like Eroski show that the franchise gaining adherents among entrepreneurs when starting up a business, and the importance of good management of franchisees for the growth and development of it.

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Eroski abre 52 franquicias en medio año
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