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The real estate franchise as a market dynamizer

The real estate franchise as a market dynamizer

Published in Emprendedores , 18 - October , 2019 abogados franquicias Franchises of Spain

With the help of REMAX Spain we delve into the competitive differences of setting up a real estate franchise regarding doing so with an independent agency.

The real estate brokerage is one of the most dynamic franchise sectors at present, with reference operators, who live with new projects that seek in the specialization a way to differentiate themselves. We talk about a market, on the other hand, where the end customer is increasingly demanding and seeks a service adapted to their specific needs, which crystallizes in the need to provide personalized attention and an excellent experience.
The figures confirm the good form of the franchise system within this market, as stated by the Spanish Association of Franchisors (AEF). "The sector of real estate agencies is one of the best behavior they are having, since it has been growing in all its variables since the end of 2014, an unequivocal symptom that the crisis so deep that it suffered has been left behind," explains Eduardo Abadía, director AEF executive. "This positive trend has been maintained in 2018, when the segment grew again in all variables: there are five more real estate franchises operating in the market; 535 establishments were opened; 1,813 jobs were generated, and 125 million billed euros more. "
As we observe, franchises are consolidated as an interesting alternative to undertake within this activity, compared to independent agencies, thanks to the support provided from the central to the partner and the synergies that arise between the members, with the horizon always in giving A top quality service.
REMAX embodies this commitment to the franchise. Founded by Dave and Gail Linige in the United States and with more than 45 years of history, they developed the Win / Win model called REMAX, “with maximum commissions, maximum service and agent support”. The proposal was successful, reaching the firm as the leading company “in real estate services specializing in franchises and in the development of large and profitable real estate agencies”, with more than 8,000 offices and 125,000 agents in more than 100 countries. In Spain, the network consists of more than 160 offices and 2,200 associates.
From the company they influence the advantages of setting up a real estate franchise in front of an independent agency, to deepen their own business model. “In REMAX, the owner of the office or broker acquires a totally different role from that of a traditional real estate agency, focusing his business and activity on forming work teams made up of professional agents he supports, for which he uses the tools specially designed by the company. A REMAX franchise, in parallel, allows to overcome the self-employment structure or small agency dependent on the person who runs it or very few agents, models in which the vast majority of traditional agencies in our country are created and terminated. As for the market, we get that the buyers and sellers clients are represented by professional agents that defend their interests with the highest standards of professionalism, services and professional ethics ”.

La franquicia inmobiliaria como dinamizadora del mercado

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