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Basis: flight of historical partners due to the transformation towards the franchise model

Basis: flight of historical partners due to the transformation towards the franchise model

Published in Modaes , 03 - March , 2021 abogados franquicias Franchises from abroad

Euro-Sport, co-founder of the purchasing center in 1985, has left Base due to its refusal to incorporate the corporate image of the central. Commerce is resisting the new model of purchasing centers. Euro-Sport, one of the founders of Base in 1985, has decided to leave the company for not wanting to adopt the corporate image urged by the central, according to CMD Sport. Like other purchasing centers, Base is undergoing a transformation to become a model closer to the franchise. The movement is produced to respond to the demands of the world's leading brands, especially Nike, which introduce the common image as a mandatory requirement among their customers in 2021. Augusto Rodrigo, co-owner of Euro-Sport together with Ángel Valladolid, was one of the founders of Detall Sport. After 35 years of common history, the Bilbao-based company has started working independently since the beginning of this year. Although for many businesses it pays to adapt to the common image in order to continue accessing Nike products, Euro-Sport does not depend so much on the American giant. The company specializes in skiing, snowboarding, inline skating, golf, paddle tennis and tennis, so neither Nike nor Adidas have a significant weight in its sales. The company, founded in 1968, was the only partner that Base had in Bilbao and has two stores, one in Bilbao and the other in the Laukariz country club in Mungía. Euro-Sport closed 2020 with a drop in turnover from 2020. Its departure occurs at the turning point for Base, which this year has accelerated the implementation of this new model. To lead him, the company has signed Toni Maristany as the new CEO. The executive has developed the bulk of his career at Desigual, where he joined in 2012 and where he was until now global director of the multi-brand channel. Base Detall Sport, based in Barcelona, ​​is one of the main sports equipment purchasing centers in Spain, along with other companies such as Trendico, Atmosphere Sports, Intersport, Deportes Cronos, Total Sport or Point Sport. The company has 80 associates and almost 300 points of sale, of which 98 did not yet have the corporate image at the beginning of this year. In addition to Base, the company also operates under the label Wanna Sneakers.

 

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Base: huida de socios históricos por la transformación hacia el modelo franquicia
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